BC Used Oil Summer Ambassador Program
Since 2006, the BC Used Oil Management Association has undertaken a province-wide communications campaign to encourage the responsible recycling of used oil materials.
Two ambassadors embark on a tour of the province in a branded vehicle promoting the message to key stakeholders and members of the public that "one drop of oil makes a difference." Over a 13-week period, the team visits collection facilities to build relationships with these important program stakeholders, meets with municipal and regional district contacts, participates in media interviews, and attends community events.
Due to the success of the BCUOMA program, BC now has one of the highest recovery rates in the country. Not only has the association been able to connect with more program stakeholders and residents of BC, but this program has also encouraged fellow industry associations to get involved.
Over the past three years, BCUOMA has held a partnership with the Post Consumer Pharmaceutical Stewardship Association (PCPSA). This year the Ambassadors once again distributed information and answered questions on behalf of the PCPSA program.
From June 1 to August 28, 2009 the ambassador team - Laura-Leigh and Kalina travelled to communities across BC to promote used oil recycling! They were spotted driving around in the branded BCUOMA hybrid, visiting local collection facilities and making appearances at many of the local car events. To see what the team was up to this summer, view their blog at bcusedoil.com
BCUOMA hopes that by continuing to undertake the summer program, more industry partners will become involved and the association can continue to educate the public on the importance of properly disposing of used oil materials.
Click here to read about the 2009 Ambassador Program
Click here to read about the 2008 Ambassador Program
Click here to read about the 2007 Ambassador Program